Posts Tagged: Deveney Communication

Media Relations Strategy: PR Does Not Stand for “Press Release”

By Ellie Rand, Public Relations Accounts Supervisor, Deveney Communication As published in Bulldog Reporter Daily ‘Dog on June 25, 2013 PR does not stand for “press release.” Although that fact may be obvious to us practitioners, many people assume media relations, including the writing and pitching of press releases, is the primary function of a public relations professional. I understand the confusion. While other PR tactics, such as partnerships, internal communications and social media efforts, are often employed as part of a comprehensive campaign, the work we do with the news media is often the most compelling. Media relations efforts can be offensive or defensive.... ⇢ read more

Top Ten New Year’s Resolutions for the PR Professional

By John Deveney, ABC, APR, Fellow PRSA Deveney Communication New Year's Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It's a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. Below is a list of 10 things we can all resolve to change in 2011. 1.       Spend more time with colleagues: Colleagues in your profession are a great source for ideas, inspiration and even potential business leads. Develop those relationships because... ⇢ read more