Posts Tagged: journalism

Bloggers, Boots and Buzz, Oh My!

 By Natalie Ghidotti, Ghidotti Communications Bloggers in Boots The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots. Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications. It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more

Oh, That I Had the Influence I’m Accused of Having!

By Deb Trivitt, TrivittPR Oh, that PR professionals had as much influence over journalists as they say we have!  Keith Trivitt (no relation) debunks the myth that is evidently circulating among the journalists. I don’t hear it from PR professionals! There are several reasons we ask questions of journalists when they ask to interview clients or CEOs or anyone else in our realm of influence.  One is to be sure they are prepared.  We don’t want to say “I don’t know the answer, I’ll call you back.”  That wastes everyone’s time. Another is to be sure we are making the right person available to... ⇢ read more

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years. ABC spokesman Jeffrey Schneider told The Daily Beast: “We can book just... ⇢ read more

Cliches and Synonyms

By Deb Trivitt, Trivitt Public Relations Recent lists of clichés we can do without and words that are over-used got me to reminiscing about my first semester of high school journalism. Our teacher, Gunnar Horn, was considered the “dean” of high school journalism teachers and newspaper advisors.  He, yes, literally, wrote the book.  One of our requirements was to make a notebook of examples of the things we learned in class. Along with the clippings of parodies, straight leads and inverted pyramids, we were to come up with 500 synonyms for “said” and 500 clichés.  Was it pure busywork?  Maybe, but it still... ⇢ read more