By Amy Kossoff Smith, President, Write Ideas, Inc.
Despite - or because of - this recession, there's still clearly a hearty appetite for designer duds at discount prices. Target's recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts. Even though their website crashed from the sudden surge in traffic, I'd call it a PR success story for lots of reasons.
Lydia Dishman reported in Forbes (The Genius of Target's Missoni Madness) "Two full hours before Target threw open doors...to offer rabid fashionistas a lower priced collection of haute Italian label Missoni...the... ⇢ read more