by Sharon Kreher and Barb Harris, teamworks communication
At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (www.many2one.com), an inspiring speaker, on the topic of creativity and innovation.
One of the first points he made was to say that everyone has the potential to think creatively. We just don’t take the time to stop what we’re already doing long enough to challenge ourselves to think about things in a new way. We get trapped in boxes and assumptions of our own making. We limit our options and possibilities with self-imposed rules... ⇢ read more
It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race has been particularly intense. Dominated by unprecedented levels of mudslinging and scandals—the effect may last longer than Election Day.
A sky-high level of controversy is characteristic of this year's election. But, it begs a question about whether Trump and Clinton are that much more controversy worthy than candidates in the past. Could this level of... ⇢ read more
Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com
I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined, complaints about PR folks tend to dominate these conversations. As a PR professional, it’s difficult to reply to or refute these attitudes, as that can fly in the face of our goal of fostering good working relationships with members of the media for the benefit of our clients.
Instead, let me... ⇢ read more
By Jennifer Evans, Principal of The CKP Group in Houston, Texas.
My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement.
Meetings that matter
Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes... ⇢ read more
I love teachers. Anyone who follows me on Facebook knows my daughter teaches music. She, and most of her colleagues do a great job.
But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald. So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up.
I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are... ⇢ read more
By Brendy Barr, Brendy Barr Communications
So it’s my turn to write a blog post for PRCG Powerlines and I’m having an attack of writer’s block. Know the feeling?
It’s time to turn to my Top 10 sources for content inspiration. Perhaps one of them is your favorite muse?
1. Turn on CNN, or FOX News or any national news channel. See what stories are breaking relevant to your industry that you can offer an opinion about.
2. Subscribe to e-newsletters and RSS feeds distributed by industry associations and peruse them for content that interests you. Re-post content with a brief introduction... ⇢ read more
by Amy Kossoff Smith
Write Ideas, Inc.
This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun. Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of seminars, meals at local KC hot spots, and a Mystery “Who Dunnit” dinner where members took on “identities” from the roaring ‘20s to compete to find out “who killed Ed Malone.”
All in good fun, and keeping with the CSI crime theme, the conference was a killer success!
Sessions along... ⇢ read more
Debates are heating up on the web about whether or not Yum Brands succeeded or failed with the recent Oprah-promoted grilled chicken giveaway.
Do you think it sizzled (created online/offline buzz/ink, stimulated trial, attracted new users) or soured (bad execution, negative buzz)?
Experts are both praising and pummeling the brand for the concept and its execution, shining a spotlight on experienced promotional consultants like those within the PRConsultants Group who know how to execute and troubleshoot in advance.
Here’s some great advice on how to hold an orderly giveaway (credit: Ad Age):
Massive giveaways don't have to wreak havoc on a restaurant system.... ⇢ read more
It's Valentine's Day, and working for one of Boston's largest ski, sports, and social clubs has got me fired up about the power of social media and how it rocks the world of special events.
Watching Boston Ski & Sports Club (BSSC) get more and more engaged in social media - and watching it WORK for them - is like watching a young couple fall in love... it warms a marketer's heart, and gives a PR gal a plethora of new public relations opportunities to get the word out and connect with consumers. Social media is certainly not meant to replace... ⇢ read more