Posts Tagged: PRSA

Fake News Creates Real Challenges for Journalists and PR Professionals

The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far from new. The Onion and National Inquirer were peddling this cheap brand of journalism long before Al Gore ever invented the internet. What is new is the impact “fake news” is having on the Fourth Estate; where trust in traditional news media is at an all-time low. A September 2016 Gallup... ⇢ read more

The APR’s 50th “Golden Anniversary” – Is the Best Yet to Come?

By Amy Smith, President Write Ideas, Inc. and PRCG Powerlines Founder/Editor As the Public Relations Society of America's APR Credential approaches its 50th anniversary, there's a renewed interest in marking this milestone with renewed vigor.  The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is... "...the profession's only national post-graduate certification program.  It measures a public relation practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct."  Quoted, PRSA website The website says there are more than 5,000 professionals... ⇢ read more

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years. ABC spokesman Jeffrey Schneider told The Daily Beast: “We can book just... ⇢ read more

PR On Tour

Photo:  Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin Posted by Brian Knox, Zeppos & Associates, Inc. While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table.  I’m talking about a well-planned local media tour, one that offers reporters face-to-face contact with a client.  Whether meeting at a reporter’s desk, in a coffee shop, or between meetings – the bottom line for a successful media tour is to plan for brief 15-minute stops with the goal... ⇢ read more

Pull Stunts Like That and Word Spreads Fast…

By Marisa Vallbona, APR, Fellow PRSA Ethics Officer, PRSA San Diego I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting” out other colleagues about unethical behavior. They want the bad apple kicked out of PRSA or barred from practicing public relations altogether. Frankly, after hearing some of their stories, I don’t blame them. I want that too! The problem is that the re-written PRSA Code of Ethics is not intended to be enforced. You read... ⇢ read more

Manage the rumor mill – don’t let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went out while the struggle was still underway, because the student helping to hold down the gunman felt his phone vibrate during the incident. According to a New York Times article about the incident, the school went into lockdown and one student in a classroom “said he received 50 messages during... ⇢ read more