Harold Burson, cofounder of global agency powerhouse Burson-Marsteller (now BCW) who died last Friday in Memphis, Tenn., was an icon in the public relations industry.
He was 98, and still worked three days a week until late last year.
Burson cofounded Burson-Marsteller in New York in 1953, and the agency grew to become a global force with a deep roster of international clients.
A Memphis native, Burson attended the University of Mississippi, then joined the U.S. Army where he worked as a reporter for the American Forces Network, writing scripts for radio broadcasts on the Nuremberg trials, notably the proceedings against Hermann Göring.... ⇢ read more
By Jennifer Evans, Principal of The CKP Group in Houston, Texas.
My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement.
Meetings that matter
Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes... ⇢ read more