By Gigi de Mier, APR
No, this isn't the title of Robert Ludlum's latest thriller. It's a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable success.
These Accords are the product of a collaboration between 59 senior professionals, researchers and educators from 20 different countries in six continents, and were endorsed by some 400 delegates from 29 countries at this year’s World Public Relations Forum, held in Stockholm, Sweden last June. The extended development process –months... ⇢ read more