Posts Tagged: SXSW

If Facebook could bring down a country it can for sure bring down your company

By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra.  And I have to admit probably nothing is truer.  It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history.  But there is something else that can bring down a company.  As we move past the financial crisis and things begin to grow again as they appear to be doing however slowly, companies and brands need to quite saving their way to profit.  I’ve worked through more down turns than I... ⇢ read more