Flock and Rally: Integrated Communications & Marketing

Flock and Rally partners with clients to build beautiful brands and tell engaging stories. The result? High-impact business outcomes.

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a wide array of clients, ranging from local nonprofits to state agencies to large-scale businesses. Serving industry sectors ranging from hospitality, lifestyle, travel and tourism to business, health care, higher education, transit & transportation, government, technology, real estate, economic development and more, Flock and Rally’s mission is to rally communities around great ideas.

Flock and Rally specializes in branding, communications, and marketing for services, causes, and community resources, as well as attractions, destinations, and experiences, across South Carolina and throughout the U.S. The agency’s campaigns are focused on goals and objectives such as raising brand awareness, increasing ticket sales, driving behavioral change, generating leads for new customers, driving workforce recruitment inquiries, boosting brand reputation, spurring systemic change, improving stakeholder engagement, and much more.

The agency is particularly well-positioned to serve institutional clients with many layers of operational infrastructure, working as a trusted partner alongside client teams who wish to simplify complex messaging and offer a cohesive brand experience to their audiences.

The firm is recognized as one of the top full-service agencies in the region and has earned more than 100 awards, including Best in Show awards from both the SCPRSA and the IABC/SC, a Shining Star Award from the Southeast Tourism Society, and multiple Gold ADDYs.

Flock and Rally is federally certified as a Disadvantaged Business Enterprise (DBE) and is eligible to partner or team on federal projects that include a DBE requirement for women-owned and minority businesses. Flock and Rally is also certified by Richland County as a Small, Local Business Enterprise (SLBE) and by the City of Columbia, S.C., as a Certified Disadvantaged Business Enterprise (CDBE).

The firm’s branding, communications, and marketing strategies are audience-forward, using research — from hard data to anecdotal evidence — to craft brands and campaigns that address key audience needs and concerns from the start.