Irvin PR

Professional Wearer of Many Hats isn’t something you can put on a LinkedIn profile, but it may be the best way to describe Dan Farkas.
Dan is a Professor of Strategic Communication at Ohio University, where he teaches research, strategy, content creation, measurement, and analytics courses.

He’s also a Senior Strategist with Irvin PR when not chasing late homework or his two kids. Dan’s been called a recognized thought leader in PR….he also is a sought-after speaker who is an exceptional storyteller drawing on his collective experience as a former journalist and current practitioner and instructor. His book, Strategic Content Marketing: Creating Effective Content in Practice, is out now. You can also hear him on “The Strategic Communicator Podcast,” part of the Marketing Podcast Network. In a former life, Dan earned more than 20 awards for his work in television news. His work appeared on CNN, MSNBC, and SI.com.

Featured Work

How do we get media to cover an annual event without a new newsworthy angle? Let’s build a strategy that makes old new again.
https://www.irvinpr.com/case-studies/cirque-du-soleil-crystal/

Featured Work

Remember how nice it feels to get a handwritten thank-you note? Here’s how we turned a classic staple into 107 media placements.  https://www.irvinpr.com/case-studies/zaner-bloser-national-handwriting-contest/