Jason Kirsch, APR
Jason Kirsch, APR, Principal and Senior Counselor at PRworks, brings to clients 30 years of experience counseling senior leaders, building brands, leading campaigns and providing strategic communications expertise.
Previously, Jason was senior director in the marketing organization at Capital Blue Cross, where he led brand research and management, advertising, digital marketing, public relations and creative services. He also formerly oversaw marketing and public relations for a regional financial institution.
Additionally, he conducted media relations and served as spokesperson for two Pennsylvania governors and was press secretary at the Pennsylvania Department of Community and Economic Development.
Throughout his career, Jason has advised C-suite executives and managed communications for a range of issues and critical junctures for businesses such as mergers and acquisitions, regulatory actions, data breaches, and high-profile organizational changes such as leadership changes and rebrand initiatives.
Jason holds the Accredited in Public Relations (APR) credential, a mark of distinction that signifies a distinguished level of expertise and a commitment to ethical conduct. He also is an instructor for the Public Relations Society of America APR coaching program at the national level. He previously was an adjunct professor in the School of the Arts, Communication and Global Studies at York College of Pennsylvania.
He serves on the board of the Harrisburg Regional Chamber and Leadership Harrisburg Area, serves on the audience development committees for the Harrisburg Symphony Orchestra, and is a member of Shippensburg University’s Communication, Journalism and Media Department Advisory Council. He is past-president of the Pennsylvania Public Relations Society and the Shippensburg University Alumni Association.
Jason is a recipient of the Ernest R. McDowell Award for Excellence in Public Relations (awarded by the Pennsylvania Public Relations Society) and the Frederick E. Leuschner Award for Excellence in Public Relations (awarded by the Public Relations Society of America’s Central Pennsylvania Chapter).
He earned his bachelor’s degree in communication/journalism with a concentration in public relations from Shippensburg University and his master’s degree in communication studies from Bloomsburg University. Jason also is a graduate of Leadership Harrisburg Area’s Community Leadership Series.
Let’s get started. Contact us at start@prworksinc.com.
Strategic | Versatile | Experienced
Emphasizing a strategic approach and the core value of collaboration, the mission of PRworks is to bring about positive outcomes for clients and those they serve by providing services grounded in strategy and with the highest integrity.
When applied strategically, our field of expertise has the power to drive an organization forward in all the ways that matter most — building awareness, engaging target audiences, cultivating relationships, managing image and reputation, and achieving measurable outcomes. We also believe the best work and results come to life through a collaborative approach. No egos here. Rather, relationships based on teamwork and trust – exactly how PRworks has been partnering with clients for decades.
Our team has extensive experience serving a wide range of organizations; from small firms to sizable enterprises, from cause-focused nonprofits to local government entities, from trade groups to member associations.
What Sets Us Apart
We are not a large firm, but can do what large firms can do. We are not a solo practice, but provide the attention of one. This is what our clients say sets us apart – and has earned us recognition in the industry:
- Expert Counsel
- Proactive Nature
- Collaborative Approach
- Quick to Respond
- Attention to Detail
- Measurable Results
Broad Capabilities
- Branding and Strategy
- Content Marketing
- Digital Marketing
- Websites
- Media Relations
- Issues & Crisis Counsel
Case studies:
- Powerful storytelling leads to greater access to advanced therapies for cancer and rare disease patients. Read the case study.
- Thoughtful media relations drives meaningful impact for AAA Central Penn as a trusted community resource. Read the case study.
- View additional case studies.