Over the past nearly 30 years, Katie Welch Len has passionately navigated the world of media relations, harnessing her skills to craft compelling narratives and foster invaluable connections with the press. As the Owner/Founder of Newsworthy Communications, she’s been a trailblazer in the realm of Earned Media, utilizing her expertise as a PR Pro and an influencer campaign strategist.

Katie’s expertise extends beyond traditional media relations, as she has a remarkable ability to spotlight events and festivals. Whether it’s orchestrating the launch of the Fair on 4 at the Mall of America, unveiling a new chapter for the Shoppes at Arbor Lakes, or showcasing the unique offerings of local festivals, Katie’s strategic touch has consistently brought these events into the news spotlight, captivating audiences and enhancing their impact. Her dedication to curating successful events and festivals has further solidified her reputation as an industry leader in media relations and influencer campaign strategy.

Throughout her career, Katie’s influence has extended locally and nationally. Co-founding @bespokeinfluence/  she’s curated and orchestrated influencer campaigns and influencer marketing initiatives. Her work has touched a wide spectrum of industries, including consumer products, lifestyle businesses, events, retail, and non-profit organizations, facilitating triumphant launches in both local and national media outlets.

In the state of Minnesota, Katie’s impact is palpable, as she collaborates closely with prominent media outlets such as the Minneapolis Star Tribune, St. Paul Pioneer Press, and Mpls./St. Paul Magazine, among others. Her national reach is equally impressive, having secured coveted coverage on shows like the Today Show, Good Morning America, and The Ellen DeGeneres Show, as well as in distinguished publications including The New York Times, Forbes, and The Wall Street Journal.

Beyond securing media attention, Katie’s expertise extends to media training and key message development, shaping high-level executives, physicians, and veterinarians into effective spokespeople. Her passion for philanthropy shines through in her strategic curation of charity events and her adept execution of grand openings and rebranding events for clients such as Caribou Coffee and The Shoppes at Arbor Lakes.

Katie’s presence in front of the camera is equally remarkable, as she serves as an on-air spokesperson for The Shoppes At Arbor Lakes on a wide variety of show including the KARE11 Saturday Show, WCCO-TV Midday, and the Fox 9 Buzz. Her journey began with years of experience at local advertising and PR firms, culminating in the founding of her own company, Newsworthy Communications, over two decades ago. Notably, she played a pivotal role in establishing and managing the media relations division at Colle+McVoy Marketing Communications and excelled as a Senior Account Executive at Padilla Spear Beardsley in Minneapolis in 1999.