McCraney Communications

McCraney Communications specializes in crafting custom public relations and communications strategies that elevate brands and help clients create meaningful connections with key audiences.

Whether you need to increase visibility, build a brand from concept up, refresh your image or manage a crisis or difficult situation, our team is ready to tailor a custom blueprint to help you achieve your business goals

We bring a fresh perspective to PR, building strategies that spark conversation, inspire trust, and align with your goals and values to move your business forward.  Your project will be directed by a senior-level PR pro, and you can expect results-driven, strategic PR services that move the needle to drive lasting impressions.

Our award-winning team is experienced, agile and creative, and we’ve been helping organizations tell their stories and build their businesses for more than two decades. We provide a broad spectrum of  PR and marketing services, including:

• Brand building
• Crisis Management
• Media Relations
• Media Training
• Thought Leadership
• Publicity Services
• Social Media and Digital Marketing
• Community Relations
• Philanthropic Consulting • Leadership

Melanie Berry McCraney launched McCraney Communications in 2000. A journalist at heart, Melanie is an award-winning public relations practitioner and corporate communications specialist with more than 30 years of experience in PR, corporate communications, and media management.

Melanie’s media career started in the newsroom. For more than a decade, she worked in broadcast journalism, reporting, anchoring and producing documentaries, hosting a talk show and managing news operations for Alabama’s leading National Public Radio affiliate which included filing stories for NPR’s All Things Considered and Morning Edition.

As News Director and Anchor for top-rated radio stations, she received numerous Associated Press Broadcast Awards, including “Best Investigative Reporting,” “Best Anchor,” and ” Best Newscast.” She also served as a national Judge for the Edward R. Murrow Awards.

Melanie’s PR approach focuses on building brand messaging frameworks that ensure communications are clear, consistent, and aligned with business goals. Media relations, content marketing, public relations consulting, media training, crisis management, product launches, digital marketing, social media consulting, publicity campaigns, relationship marketing, and community relations are all areas of expertise.

Melanie and her team have had client stories featured in national and local media including: The New York Times, the Wall Street Journal, Bloomberg News, Birmingham Business Journal, People, O Magazine, Essence, C-Net, TV Guide, Good Morning America, the Rachael Ray Show, Business Alabama, the LA Times,  the Atlanta Journal-Constitution, AL.com and many specialty trade, industry, and online platforms.

Visit www.mccraneypr.com for more information about our firm and our services.