My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy. In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University of Nebraska Extension service. The segment ran on Nebraska Educational Television (NETV) May 14 and was posted to YouTube [youtube=http://www.youtube.com/user/bucslim
Excel Physical Therapy has locations throughout Nebraska and Iowa, which makes this a great fit for them. You can also get the podcast on iTunes. Because BYF is on ETV the credibility factor is very high and Excel Physical Therpy is a highly respected, established PT firm.