National News. Local Insights.

Steve Jobs: An Apple a Day

  By Bob Schiers, President and Founder of RAS Associates Public Relations, LLC It was no secret that Apple co-founder Steve Jobs was seriously ill.  Reports of his ongoing battle with pancreatic cancer were part of the news for several years.  His day-to-day condition was shrouded in near secrecy.  Most news reports amounted to nothing more than pure speculation about his condition and long-term prognosis.  That was due in large part to Jobs’ and most likely Apple’s desire to keep his medical condition as private as possible.  That was no small task given the love the world shared for Jobs, as well... ⇢ read more

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism.... ⇢ read more

Discount Designer Clothes: Definitely PR Genius

By Amy Kossoff Smith, President, Write Ideas, Inc. Despite - or because of - this recession, there's still clearly a hearty appetite for designer duds at discount prices.  Target's recent launch of Missoni, an upscale Italian label with wild, colorful, geometric patterns, was a huge success on many fronts.  Even though... ⇢ read more

Common Legal Errors in Social Media Marketing

By Brendy Barr, President, Brendy Barr Communications, LLC Beware of the Tweet that could result in legal repercussions!  Many professional communicators are launching into social media marketing campaigns and not considering the legal mistakes they may be making.  This oversight could result in fines and/or a disruption in the client’s business. So... ⇢ read more

To Groupon? Or Not to Groupon?

By Lisa Rhodes, Rhodes Morell Communications, CT Social commerce or buying sites such as Groupon and LivingSocial are popping up at an astounding rate. (In fact, it is reported that Groupon is one of the fastest growing companies in the world.  Their proliferation – on the national level as well as... ⇢ read more

Mistakes To Avoid When Promoting Your Company

By Claude M. Gruener There are many pitfalls to avoid when promoting a service, idea or product to the media. Don’t lie.  It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure.  If you don’t... ⇢ read more

Optimizing Fan Engagement for Brands

By Brendy Barr, Brendy Barr Communications It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right.  Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page. If you... ⇢ read more

Media Training – Yes, you need it!

By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on... ⇢ read more

Those Difficult Client Conversations

By Sharon Kreher, teamworks communication management I admit it.  I don’t particularly enjoy confrontations, whether it’s in my personal or business relationships.  As a result, my business partner and I have worked over the years to find ways to make budget, work scope, and expectation kinds of conversations direct and upfront... ⇢ read more

When Traditional Media Won’t Cover Your Stories

By Brian Chandler, APR, President, Commonwealth Public Relations Is Traditional Media Dead? It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations. My short answer to the question is “no,” at least for now,... ⇢ read more

If Facebook could bring down a country it can for sure bring down your company

By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra.  And I have to admit probably nothing is truer.  It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history.  But... ⇢ read more