National News. Local Insights.

Access to Information

By Deb Trivitt, APR, Trivitt Public Relations, Inc. I’m seriously considering buying a smart phone.  I’ve resisted mightily because I hate to give people more access to my time.  I was quizzing a salesman about which phone would be the best. As we talked more, he mentioned that one phone had more “apps” than another. The a few days later my friend Todd Murphy posted this video and I understood why the “apps” are so important.  They give us access to information. It is the access to information we’re willing to pay for.  We’re willing to pay for the TV, the computer,... ⇢ read more

Persistence Pays Off

By Kelly J. Davis, APR Davis Public Relations and Marketing In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we... ⇢ read more

Pull Stunts Like That and Word Spreads Fast…

By Marisa Vallbona, APR, Fellow PRSA Ethics Officer, PRSA San Diego I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting” out other colleagues... ⇢ read more

Crisis Communications – Lessons Learned by a Nonprofit

By Brenda Thompson, Brenda Thompson Communications A nonprofit organization providing services to 32,000 children in Austin, Texas, imploded recently when it was discovered that the agency was more than $3 million in debt to the IRS, had “financial irregularities” in its audits, and had no money left to continue operating. Arrest... ⇢ read more

Two San Antonio Runners Launch “Street 2 Feet” for the Homeless

By Kay F. Floyd, APR The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.” That good advice can be applied to community service projects and fund raising events. Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008,... ⇢ read more

Doing PR for a Top Chef

Posted by Melissa Libby, Melissa Libby PR I work with a lot of top chefs. But 2009 was the year I got to work with a Top Chef. My client, Kevin Gillespie of Atlanta’s Woodfire Grill, rose to fame as a finalist on  Bravo’s Top Chef: Season 6 and was voted... ⇢ read more

Don't Rule Out ETV

My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy.  In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University... ⇢ read more