National News. Local Insights.

WOMMA Webinar: Influencers are the Holy Grail of WOM Marketing

By Amy Kossoff Smith, Write Ideas, Inc. I recently attended a WOMMA webinar on the science behind "influencers."  The title alone is very telling, as it referred to influencers in your campaign as "the holy grail of marketing."  Need I say more? The webinar, while very technical, and honestly, lost me at times, did bring up some salient points that make you think about not only the quantity but the quality of "influencers" on a given campaign.  With social media buzz rampant, anyone can proclaim that they're a so-called expert.  In fact, case in point, I was having dinner with friends, when... ⇢ read more

PR On Tour

Photo:  Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin Posted by Brian Knox, Zeppos & Associates, Inc. While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the... ⇢ read more

How to Cut the Mustard When a Promotion Turns into Controversy

By Caroline Witherspoon, Becker Communications, Inc. In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years.  Our Hawaii-based agency, Becker Communications, Inc., was tasked with... ⇢ read more

PR Success Begins With Passion

By Kathy Day, APR Kathy Day Public Relations (KD/PR) Virtual A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank... ⇢ read more

"Oooo Pick Me," Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more

“Oooo Pick Me,” Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more

Access to Information

By Deb Trivitt, APR, Trivitt Public Relations, Inc. I’m seriously considering buying a smart phone.  I’ve resisted mightily because I hate to give people more access to my time.  I was quizzing a salesman about which phone would be the best. As we talked more, he mentioned that one phone... ⇢ read more

Persistence Pays Off

By Kelly J. Davis, APR Davis Public Relations and Marketing In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we... ⇢ read more

Pull Stunts Like That and Word Spreads Fast…

By Marisa Vallbona, APR, Fellow PRSA Ethics Officer, PRSA San Diego I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting” out other colleagues... ⇢ read more

Crisis Communications – Lessons Learned by a Nonprofit

By Brenda Thompson, Brenda Thompson Communications A nonprofit organization providing services to 32,000 children in Austin, Texas, imploded recently when it was discovered that the agency was more than $3 million in debt to the IRS, had “financial irregularities” in its audits, and had no money left to continue operating. Arrest... ⇢ read more