National News. Local Insights.

When Traditional Media Won’t Cover Your Stories

By Brian Chandler, APR, President, Commonwealth Public Relations Is Traditional Media Dead? It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations. My short answer to the question is “no,” at least for now, and here’s why. Traditional media is changing and adapting to social media and Web 2.0, just like the rest of us. Major corporations, nonprofits, small business and others are all working hard to figure out what works best to drive profit through the Internet. This diversification is allowing traditional media to... ⇢ read more

If Facebook could bring down a country it can for sure bring down your company

By Margaret Nathan Strategic Communication, Inc. According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra.  And I have to admit probably nothing is truer.  It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history.  But... ⇢ read more

Spring Cleaning Leads to Identity Overhaul

By Barb Harris, teamworks Finding ourselves with a bit of free time this winter, teamworks got an early start on our spring cleaning…by going through files, cleaning up hard drives and then, tackling the corporate identity overhaul we’d been discussing for some time. Now, spring has sprung, and our new identity... ⇢ read more

If A Quarter of a Million Dollars Isn’t Enough to Make You Behave…

This blog post originated on PRSAY, a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here... ⇢ read more

Let Your Audience Drive Your Plan . . .

By Ann Bouchard, President, Bouchard Communications Group/Matrix Manager There is no question that marketing, advertising and public relations are all disciplines that help businesses grow.  Yet so much has changed in the past decade,  that communications professionals (who now have more options and strategic directions to choose from than ever... ⇢ read more

Crisis Communications – Do You Have a Plan?

By Susan Hart, Hart PR When Congresswoman Gabrielle Giffords woke up on a Saturday morning in January, I'm confident it didn't occur to her, her staff, area law enforcement and local media that she and others would be fighting for their lives in a matter of hours, with some losing that battle.... ⇢ read more

What's wrong with PR? What we've got here is a failure to communicate.

By Toni Antonetti, PR Chicago Reprinted with permission from PR Chicago Blog, Click here for this post and related articles. Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the... ⇢ read more

What’s wrong with PR? What we’ve got here is a failure to communicate.

By Toni Antonetti, PR Chicago Reprinted with permission from PR Chicago Blog, Click here for this post and related articles. Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the... ⇢ read more

Social Enterprises – A Revolution in the Non-Profit World

      By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too!  Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event... ⇢ read more

Super Bowl Ads – The Morning After

As a light football fan, I'm one of those PR/marketing folks who watches the big game for the ads.  It started during my first job after college at DDB Needham Advertising.  As a newbie in the ad scene, I'd "yes ma'am" and "no sir" all day to the many levels... ⇢ read more

Social Media in 2011 – so, what’s new?

I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum... ⇢ read more