National News. Local Insights.

Two San Antonio Runners Launch “Street 2 Feet” for the Homeless

By Kay F. Floyd, APR The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.” That good advice can be applied to community service projects and fund raising events. Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008, and said to herself, “This is so lame. There has to be more.” She immediately searched the Web for ideas on how to help people in a deeper way. Megan came across an incredible story and CNN video about Anne Mahlum of Philadelphia whose story of running past the homeless... ⇢ read more

Doing PR for a Top Chef

Posted by Melissa Libby, Melissa Libby PR I work with a lot of top chefs. But 2009 was the year I got to work with a Top Chef. My client, Kevin Gillespie of Atlanta’s Woodfire Grill, rose to fame as a finalist on  Bravo’s Top Chef: Season 6 and was voted... ⇢ read more

Don't Rule Out ETV

My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy.  In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University... ⇢ read more

Don’t Rule Out ETV

My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy.  In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University... ⇢ read more

Kentucky Grilled… Genius, or Flaming Failure?

Debates are heating up on the web about whether or not Yum Brands succeeded or failed with the recent Oprah-promoted grilled chicken giveaway. Do you think it sizzled (created online/offline buzz/ink, stimulated trial, attracted new users) or soured (bad execution, negative buzz)? Experts are both praising and pummeling the brand for the... ⇢ read more

Manage the rumor mill – don't let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went... ⇢ read more

Manage the rumor mill – don’t let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went... ⇢ read more

So You Wanna Write a Newsletter?

I was recently pondering ways that PR companies can touch their clients and offer reassurance during these choppy economic times.  My friend and business colleague, Jon Praet from WritingHelp.com, suggested that this is the perfect economic climate (i.e., stormy and unpredictable) for newsletters.  They offer a connection to the past... ⇢ read more