By Amy Kossoff Smith, Write Ideas, Inc.
Full disclosure here - I'm a journalism grad and proud of it, so I'm hardly proud that the headline of this blog post starts with an "ing" word. That was a cardinal sin in journalism school. But realizing that they taught us writing, broadcast, and editing on manual typewriters before the early computers came in (ooo, ahhh!), I realize, things have changed...a lot! So why not break the rules a little in exploring this tactic...
A few years ago, "going viral" would have made you crave your flu shot or a face mask. Now, it's... ⇢ read more
Saw this "top 11" list and had to pass it along - with full credit to the author, Tom Nixon. Enjoy, and Happy Halloween! Stacia Kirby
11 scary confessions about life as a PR pro
In honor of Halloween, here’s what frightens me about my public relations and marketing career
1. I... ⇢ read more
By Gary Young, Gary Young Ink
Hollywood film star Tony Curtis passed away recently after a long and illustrious career. With a filmography that included such great movies as Some Like It Hot and The Defiant Ones, his work in Sweet Smell of Success has always been top of mind for... ⇢ read more
By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates
How do you choose a college, or a dentist? What makes you return to a restaurant or a boutique? The product has to be good, of course, but unless a restaurant serves canned soup or a store offers shoddy clothes, your experience with the... ⇢ read more
By Nancy Tamosaitis-Thompson, President, Vorticom Inc.
Does your public relations agency’s management pester their female staff to get collagen injections to thicken their lips? Do they show up on employees’ dates with romantic prospects to weigh in on their suitability? Do they purchase sex toys they think will resonate with individual... ⇢ read more
Photo of Michel Helsel
By Sharon Kreher, TeamworksPR
Can one person really make a difference? Absolutely – and Michele Helsel is proof positive.
A St. Louis metropolitan area resident, Michele works for Kimball Office, a company that helped sponsor an online campaign to raise greater awareness for childhood hunger in America.
One in... ⇢ read more
By Gigi de Mier, APR
No, this isn't the title of Robert Ludlum's latest thriller. It's a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc.
I recently attended a WOMMA webinar on the science behind "influencers." The title alone is very telling, as it referred to influencers in your campaign as "the holy grail of marketing." Need I say more?
The webinar, while very technical, and honestly, lost me at... ⇢ read more
Photo: Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin
Posted by Brian Knox, Zeppos & Associates, Inc.
While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the... ⇢ read more
By Caroline Witherspoon, Becker Communications, Inc.
In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with... ⇢ read more
By Kathy Day, APR
Kathy Day Public Relations (KD/PR) Virtual
A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank... ⇢ read more
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