Photo: Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin
Posted by Brian Knox, Zeppos & Associates, Inc.
While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table. I’m talking about a well-planned local media tour, one that offers reporters face-to-face contact with a client. Whether meeting at a reporter’s desk, in a coffee shop, or between meetings – the bottom line for a successful media tour is to plan for brief 15-minute stops with the goal... ⇢ read more
By Caroline Witherspoon, Becker Communications, Inc.
In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with... ⇢ read more
By Kathy Day, APR
Kathy Day Public Relations (KD/PR) Virtual
A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank... ⇢ read more
By Sam Sims, Jones Public Relations, Inc.
The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more
By Sam Sims, Jones Public Relations, Inc.
The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more
By Deb Trivitt, APR, Trivitt Public Relations, Inc.
I’m seriously considering buying a smart phone. I’ve resisted mightily because I hate to give people more access to my time. I was quizzing a salesman about which phone would be the best. As we talked more, he mentioned that one phone... ⇢ read more
By Kelly J. Davis, APR
Davis Public Relations and Marketing
In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we... ⇢ read more
By Marisa Vallbona, APR, Fellow PRSA
Ethics Officer, PRSA San Diego
I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting” out other colleagues... ⇢ read more
By Brendy Barr
News media outlets are short on staff, short on time and short on budget…yet they are swamped with an assortment of daily events and press releases that are all vying for an assignment editor’s attention. Priorities are set and choices are made as to which events will... ⇢ read more
By Brenda Thompson, Brenda Thompson Communications
A nonprofit organization providing services to 32,000 children in Austin, Texas, imploded recently when it was discovered that the agency was more than $3 million in debt to the IRS, had “financial irregularities” in its audits, and had no money left to continue operating. Arrest... ⇢ read more
By Kay F. Floyd, APR
The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.”
That good advice can be applied to community service projects and fund raising events.
Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008,... ⇢ read more
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