Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for the big reveal.
People guessed everything from biscuits, to bacon to butternut squash. Many people assumed “b” would stand for “breakfast” since IHOP is known for its pancakes and other morning fare. For a week, IHOb (the name had already been changed on Twitter) continued to engage with followers via social... ⇢ read more
We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town.
Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than 500 ‘temples to the grape’ that dot the area.
In 1696, Dutch settler Pieter de Vos bought a fertile piece of land near the town. After looking it over, he declared his property vergenoegd: “I’m satisfied with this place. It’s good enough. It’s far enough.”
Pronouncing the word is a challenge. Understanding de Vos’ passion... ⇢ read more
There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me?
“What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general.
A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us,... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines
When you put a group of premier public relations experts in a room for three days, you never know what magic will happen. And this year's conference was no exception. Our theme, "Turn it Up," had multiple applications, including a colorful conversation of best/first concerts, and action-packed sessions on branding, social media, PR strategy, and lots more. The theme, how do we work together to "Turn it Up" for our clients, our individual firms, and most importantly, the incredible collective experience of PRConsultants Group, was prevalent throughout the... ⇢ read more
By Hope Brown, APR
Principal, PublicCity PR
If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume. That said, even a “grown-up PR professional” can feel like they’re making a difference in the world, if given the opportunity. The team at PublicCity PR (PCPR) was recently given such an opportunity, thanks to our partners at Brogan & Partners, and the dedicated team at the Michigan Women’s Foundation (MWF). Together – with... ⇢ read more
By Melinda Kruyer, Kruyer & Associates
The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals. Here is an example.
I learned about water technology when I signed on to lead the branding, marketing and public relations efforts for the new WTIC, the water technology innovation cluster covering Ohio, Kentucky and SE Indiana. The first thing that we did was to change the name to Confluence.
What is... ⇢ read more
By Natalie Ghidotti, APR
It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer.
Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have!
So knowing that people like to watch things, it’s no surprise that using video in your media relations... ⇢ read more
By Margaret Nathan, Partner at Strategic Communication, Inc.
In a recent article in The New York Times, the great David Brooks wrote an article about the difference between baseball and soccer. He posed the question:
Is life more like baseball, or is it more like soccer?
He then went on to quote, “as Simon Critchley pointed out recently in The New York Review of Books, soccer is a game about occupying and controlling space. If you get the ball and your teammates have run the right formations, and structured the space around you, you’ll have three or four options on where to distribute... ⇢ read more
By Solveig Raftery, The Firm Public Relations and Marketing
When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick.
The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley.
This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was... ⇢ read more
By Melissa Libby, President, Melissa Libby & Associates
Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation. Every question got a response. Every grievance was taken seriously and equally. Every hater was loved.
Maybe it’s because the Internet has made complaining so much easier. Or maybe, as I suspect, it’s given people the anonymity to lash out in ways they never would in person.... ⇢ read more
By Kim McKeeman
CEO, McKeeman PR
I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company. Forget the 30,000-foot vision for a minute, and get down to reality.
It sounds easy. We do this for our clients all the time. We help them define what makes them unique, compelling -- what makes a customer turn right into their parking lot instead of left into their competitor’s lot. Sure, it sounds easy.
Instead, I looked at it from the other side. Why don’t our clients work with... ⇢ read more