Posts Categorized: Case Studies

Good News Can Be Overwhelming

As public relations counselors, we’re used to preparing our clients for how to deal with bad news. But, this past September 2018, our client experienced the opposite issue – how to avoid being overwhelmed by good news! United Food Bank of Mesa, Arizona, learned that it would receive an abundance of USDA bonus food, along with trade mitigation foods resulting from U.S. trade renegotiations. In all, the food bank would receive about 3 million additional pounds of food, most of it requiring refrigeration.                           For a food bank, 3 million pounds... ⇢ read more

What PR Pros Can Learn From Fortnite

By Brian Chandler, APR If you’re looking for a so-called “Victory Royale” with your public relations work, or counsel to clients, you might want to set your crosshairs on how Epic Games handles public relations and marketing around its popular game Fortnite. In case you’ve been off the grid or stuck under a rock for the last two years, Fornite is the most popular video game available right now. It is easy to think of video games as strictly for kids and teens, but Fortnite has attracted individuals of all ages, demographics, geographic locations and cultures, with more than 125 million players... ⇢ read more

International House of Whaaaaa?: A rebrand story

Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for the big reveal. People guessed everything from biscuits, to bacon to butternut squash. Many people assumed “b” would stand for “breakfast” since IHOP is known for its pancakes and other morning fare. For a week, IHOb (the name had already been changed on Twitter) continued to engage with followers via social... ⇢ read more

Ducky Inspiration for Local Public Relations

We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town. Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than 500 ‘temples to the grape’ that dot the area. In 1696, Dutch settler Pieter de Vos bought a fertile piece of land near the town. After looking it over, he declared his property vergenoegd: “I’m satisfied with this place. It’s good enough. It’s far enough.” Pronouncing the word is a challenge. Understanding de Vos’ passion... ⇢ read more

Launching the Common Sense Communications Revolution

There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me? “What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general. A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us,... ⇢ read more

PRConsultants Group Turns it Up in Albuquerque

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines When you put a group of premier public relations experts in a room for three days, you never know what magic will happen.  And this year's conference was no exception.  Our theme, "Turn it Up," had multiple applications, including a colorful conversation of best/first concerts, and action-packed sessions on branding, social media, PR strategy, and lots more.  The theme, how do we work together to "Turn it Up" for our clients, our individual firms, and most importantly, the incredible collective experience of PRConsultants Group, was prevalent throughout the... ⇢ read more

Making a Difference with Media Relations

By Hope Brown, APR Principal, PublicCity PR   If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume.   That said, even a “grown-up PR professional” can feel like they’re making a difference in the world, if given the opportunity.  The team at PublicCity PR (PCPR) was recently given such an opportunity, thanks to our partners at Brogan & Partners, and the dedicated team at the Michigan Women’s Foundation (MWF).  Together – with... ⇢ read more

Reporter Appreciation

By Melinda Kruyer, Kruyer & Associates The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals. Here is an example. I learned about water technology when I signed on to lead the branding, marketing and public relations efforts for the new WTIC, the water technology innovation cluster covering Ohio, Kentucky and SE Indiana. The first thing that we did was to change the name to Confluence. What is... ⇢ read more

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have! So knowing that people like to watch things, it’s no surprise that using video in your media relations... ⇢ read more

If you want a good PR person, hire a soccer player

By Margaret Nathan, Partner at Strategic Communication, Inc. In a recent article in The New York Times, the great David Brooks wrote an article about the difference between baseball and soccer. He posed the question: Is life more like baseball, or is it more like soccer? He then went on to quote, “as Simon Critchley pointed out recently in The New York Review of Books, soccer is a game about occupying and controlling space. If you get the ball and your teammates have run the right formations, and structured the space around you, you’ll have three or four options on where to distribute... ⇢ read more

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley. This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was... ⇢ read more