Posts Categorized: Marketing

4 PR Pros Share Secrets for Successful Influencer Marketing Campaigns

Influencer marketing is an effective form of marketing for both large and small brands. By tapping into an existing community of engaged followers, brands can generate exposure, gain credibility and see an increase in sales. Influencer marketing can be a viable tactic, but with millions of potential influencers it can be challenging to navigate your first campaign. We had four PR pros answer three questions on this topic. Check out their advice on strategy, measurement and more! Advice for Influencer Marketing   Jennifer Bisbee, APR of Bisbee and Company, Inc. #1 TYPES OF CAMPAIGNS The most successful influencer marketing campaigns are strategic, creative and engaging, and... ⇢ read more

7 PR Pros Share the Top Storytelling Trends for 2021

Humans are psychologically wired to enjoy a good story. The best marketers and PR pros leverage the power of storytelling because it helps to build a deeper and stronger connection with an audience. Whether you are crafting a story you hope will resonate with journalists or building a deeper connection with customers vis social media, storytelling is a must-have skill. We had seven PR pros answer three questions on this topic. Their advice is sure to spark some new ideas for your 2021 campaigns. Storytelling Advice and Trends   Tracie Broom of Flock and Rally #1 BEST ADVICE  Our key piece of storytelling advice is to... ⇢ read more

Snap, Crackle and Pop to Marketing Success!

In 2010, we were in the midst of the Great Recession and there were so many things similar to today’s economic climate. Large-scale layoffs, furloughs, the unemployment rate was sitting at 10 percent and marketing budgets were slashed! Accountants love cutting “non-essential” or “big ticket” expenditures. For some reason, that includes marketing, communications and advertising. To me, this logic is like watching a fire go out and refusing to put more wood on the stack because it costs too much to keep it going. Even the greatest of companies, those that you didn’t think would need bailouts and would survive a turn... ⇢ read more

A Publicist’s Take on The Morning Show

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines Some 9-5’ers would rather watch anything on TV but something about their career. Whether I’m an entrepreneur who doesn’t know what 9-5 means or a news junkie, I’m hooked on Apple TV’s latest headline, The Morning Show. My journalist wiring pushes me to ask a lot of questions in a variety of settings. I’ve asked doctors if they think one of my faves, Grey’s Anatomy, is accurate in its representation of medicine. If I knew anyone who sold paper, I'd definitely ask if The Office's Dunder Mifflin... ⇢ read more

Authenticity : The True North of Good Branding

As reputation keepers, much jargon continually tries to make its way into our vocabulary and play deck. Some of it’s for a season, but some stand the test of time and become best practices. Being authentic is one of the latter. Merriam-Webster defines authentic as “true to one’s own personality, spirit or character.” Also, “not false or imitation; REAL.” When thinking of how this applies to brands, organizations, communications strategy and the real life of companies and their people (both internal and external audiences), this word among all others is a moral compass for distinguishing the good from the great. At the... ⇢ read more

Annual Conference in Detroit’s Polar Vortex Celebrates a Robust Year for PRCG

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines Note - Picture taken in the PV (Polar Vortex) When you ask PR professionals to battle the elements, find a workaround with canceled flights, and dig out parkas, face masks, and hand warmers, what happens?  You get 26 of them assembled in the middle of a historic Polar Vortex, ready to bundle up and buckle down, with another 10 participating virtually.  All joking aside, the PRConsultants Group’s 24th Annual Conference traveled to incoming President Jason Brown’s home town of Detroit a.k.a. Motor City for professional development, networking,... ⇢ read more

Hurricane Florence Offers Crisis Management Refresher

What crisis management lessons can a disaster like Hurricane Florence provide to organizations and the PR pros who support them? Recently, I flew into North Carolina to help a friend with what started as a small, rural nonprofit dealing with the aftermath of Hurricane Matthew.  My friend saw a need and stepped in — using her natural gifts and savvy about people — to grow the organization to be a key player in her county during Hurricane Florence. Our PR Challenge: Staying “rural relevant” while quickly getting the organization “more sophisticated” in media relations and big-time grant opportunity development. After my years of working... ⇢ read more

International House of Whaaaaa?: A rebrand story

Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for the big reveal. People guessed everything from biscuits, to bacon to butternut squash. Many people assumed “b” would stand for “breakfast” since IHOP is known for its pancakes and other morning fare. For a week, IHOb (the name had already been changed on Twitter) continued to engage with followers via social... ⇢ read more

PRCG Turns it Up in Tempe for 15th Annual Public Relations Conference

By Amy Kossoff Smith, Founder/Editor of PRCG Powerlines and Founder/President of Write Ideas, Inc. and Power Hour Editing It was time to “plug into PRCG” with business development and community service in Tempe, Arizona, for PRConsultants Group’s 15th Annual Conference. Some 42 members attended, representing 40 markets, for education, networking, and strategizing how to capitalize on public relations opportunities in 2018. The State of the Network revealed a robust combination of ongoing development, growth potential, and an unprecedented amount of intra-group collaboration. Next, members enjoyed a hands-on “Embracing Your Creativity” workshop with Many-to-One’s Dennis Skinner. This 17-year creativity veteran outlined the barriers... ⇢ read more

14th Annual PRCG Conference in Houston Gives Members a Passport to Creativity

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired the 50 members attending to consider new, innovative ways to add color and relevance to PR campaigns around the world. Here are some of my favorite highlights: Keynote speaker C.C. Chapman, author and marketer, presented “Finding Inspiration & Staying Relevant in Today’s Marketplace.” He had tons of tips, and some of... ⇢ read more

Ducky Inspiration for Local Public Relations

We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town. Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than 500 ‘temples to the grape’ that dot the area. In 1696, Dutch settler Pieter de Vos bought a fertile piece of land near the town. After looking it over, he declared his property vergenoegd: “I’m satisfied with this place. It’s good enough. It’s far enough.” Pronouncing the word is a challenge. Understanding de Vos’ passion... ⇢ read more