As reputation keepers, much jargon continually tries to make its way into our vocabulary and play deck. Some of it’s for a season, but some stand the test of time and become best practices. Being authentic is one of the latter.
Merriam-Webster defines authentic as “true to one’s own personality, spirit or character.” Also, “not false or imitation; REAL.” When thinking of how this applies to brands, organizations, communications strategy and the real life of companies and their people (both internal and external audiences), this word among all others is a moral compass for distinguishing the good from the great.
At the... ⇢ read more
As public relations counselors, we’re used to preparing our clients for how to deal with bad news. But, this past September 2018, our client experienced the opposite issue – how to avoid being overwhelmed by good news!
United Food Bank of Mesa, Arizona, learned that it would receive an abundance of USDA bonus food, along with trade mitigation foods resulting from U.S. trade renegotiations. In all, the food bank would receive about 3 million additional pounds of food, most of it requiring refrigeration.
For a food bank, 3 million pounds... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines
Note - Picture taken in the PV (Polar Vortex)
When you ask PR professionals to battle the elements, find a workaround with canceled flights, and dig out parkas, face masks, and hand warmers, what happens? You get 26 of them assembled in the middle of a historic Polar Vortex, ready to bundle up and buckle down, with another 10 participating virtually. All joking aside, the PRConsultants Group’s 24th Annual Conference traveled to incoming President Jason Brown’s home town of Detroit a.k.a. Motor City for professional development, networking,... ⇢ read more
By Brian Chandler, APR
If you’re looking for a so-called “Victory Royale” with your public relations work, or counsel to clients, you might want to set your crosshairs on how Epic Games handles public relations and marketing around its popular game Fortnite.
In case you’ve been off the grid or stuck under a rock for the last two years, Fornite is the most popular video game available right now. It is easy to think of video games as strictly for kids and teens, but Fortnite has attracted individuals of all ages, demographics, geographic locations and cultures, with more than 125 million players... ⇢ read more
What crisis management lessons can a disaster like Hurricane Florence provide to organizations and the PR pros who support them?
Recently, I flew into North Carolina to help a friend with what started as a small, rural nonprofit dealing with the aftermath of Hurricane Matthew. My friend saw a need and stepped in — using her natural gifts and savvy about people — to grow the organization to be a key player in her county during Hurricane Florence.
Our PR Challenge: Staying “rural relevant” while quickly getting the organization “more sophisticated” in media relations and big-time grant opportunity development.
After my years of working... ⇢ read more
Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for the big reveal.
People guessed everything from biscuits, to bacon to butternut squash. Many people assumed “b” would stand for “breakfast” since IHOP is known for its pancakes and other morning fare. For a week, IHOb (the name had already been changed on Twitter) continued to engage with followers via social... ⇢ read more
Everyone makes mistakes. We have been taught this from a very young age. In many situations, mistakes are understandable and easily handled. However, they do tend to make situations more difficult, and often, more complicated. When your company is confronted with a crisis, there is rarely any leg room for added complications. Addressing possible mistakes or pitfalls in crisis management is integral to the process. Although you cannot see into the future, there are a number of common pitfalls that may be stealthily avoided with the right amount of preparation, communication and teamwork.
No Action Plan
In order to tackle a crisis... ⇢ read more
The annual juggernaut that is the SXSW film, interactive, music, and media conference recently wrapped up in Austin, and as always, programming and conversations were driven by cultural and scientific innovations, ideas, and trends. One of this year’s most-discussed trends was blockchain technology and how it might revolutionize not just the exchange of financial assets, but everything—much like the Internet changed everything.
A simple definition: Blockchain is a shared, distributed ledger that facilitates the process of recording transactions and tracking assets in a business network. An asset can be tangible, such as a house, a car, cash, or land; or intangible... ⇢ read more
by Sharon Kreher and Barb Harris, teamworks communication
At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (www.many2one.com), an inspiring speaker, on the topic of creativity and innovation.
One of the first points he made was to say that everyone has the potential to think creatively. We just don’t take the time to stop what we’re already doing long enough to challenge ourselves to think about things in a new way. We get trapped in boxes and assumptions of our own making. We limit our options and possibilities with self-imposed rules... ⇢ read more
By Amy Kossoff Smith, Founder/Editor of PRCG Powerlines and Founder/President of Write Ideas, Inc. and Power Hour Editing
It was time to “plug into PRCG” with business development and community service in Tempe, Arizona, for PRConsultants Group’s 15th Annual Conference. Some 42 members attended, representing 40 markets, for education, networking, and strategizing how to capitalize on public relations opportunities in 2018.
The State of the Network revealed a robust combination of ongoing development, growth potential, and an unprecedented amount of intra-group collaboration. Next, members enjoyed a hands-on “Embracing Your Creativity” workshop with Many-to-One’s Dennis Skinner. This 17-year creativity veteran outlined the barriers... ⇢ read more
I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore. Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed a re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person” (Brian Halligan) raised some hackles in the circles of veteran public relations consultants… and so, I respond.
First, it should be noted that while Halligan is a gifted writer and clearly passionate about covering trendy topics in Hubspot’s popular blog in order to garner clicks and e-book downloads, there are some... ⇢ read more