Posts Categorized: Public Relations Strategy

Unleashing Creativity to Innovate Your PR Practice

by Sharon Kreher and Barb Harris, teamworks communication At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (, an inspiring speaker, on the topic of creativity and innovation. One of the first points he made was to say that everyone has the potential to think creatively. We just don’t take the time to stop what we’re already doing long enough to challenge ourselves to think about things in a new way. We get trapped in boxes and assumptions of our own making. We limit our options and possibilities with self-imposed rules... ⇢ read more

PRCG Turns it Up in Tempe for 15th Annual Public Relations Conference

By Amy Kossoff Smith, Founder/Editor of PRCG Powerlines and Founder/President of Write Ideas, Inc. and Power Hour Editing It was time to “plug into PRCG” with business development and community service in Tempe, Arizona, for PRConsultants Group’s 15th Annual Conference. Some 42 members attended, representing 40 markets, for education, networking, and strategizing how to capitalize on public relations opportunities in 2018. The State of the Network revealed a robust combination of ongoing development, growth potential, and an unprecedented amount of intra-group collaboration. Next, members enjoyed a hands-on “Embracing Your Creativity” workshop with Many-to-One’s Dennis Skinner. This 17-year creativity veteran outlined the barriers... ⇢ read more

PR is alive and well, thank you

I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore. Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed  a   re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person” (Brian Halligan) raised some hackles in the circles of veteran public relations consultants… and so, I respond. First, it should be noted that while Halligan is a gifted writer and clearly passionate about covering trendy topics in Hubspot’s popular blog in order to garner clicks and e-book downloads, there are some... ⇢ read more

Five Lessons From 25 Years in PR

As I see my agency’s 25th anniversary quickly approaching, I started to write a post about the 25 things I’ve learned over that extremely interesting, exciting, frustrating, and amazing time. But given attention spans these days (mine and yours), I decided to keep it to five. You be you For years I worried about what my competitors were doing. I noticed their client rosters, great placements, awards received, new employees attracted, and compared all these with mine. This made me cranky. So now I take that energy and direct it to noticing all the fabulous work my outstanding team does for... ⇢ read more

Eight life lessons learned from a juggler

I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a good juggler at the Faire, I’ve uncovered eight life lessons gleaned from observing master performers, including my favorite: the “grand finale” is a simple compilation of many smaller achievements. Whether you are striking out pitching a story or creating a clever idea, or just need extra motivation for a personal goal, here are tips... ⇢ read more

Three big reasons to stop bragging about small-budget success

My firm does a lot of work with nonprofit clients. We work with small businesses quite a bit, too. I’ve found I get the most enjoyment from projects I can sink my heart into, and apparently my heart is a sucker for good causes and local development. I love this work and the kinds of people I come into contact with while conducting it. With that said, there’s a common phrase I’ve become used to hearing that I could learn to live without: “We don’t have a budget.” Don’t get me wrong—small budgets aren’t necessarily bad. In fact, they often serve... ⇢ read more

Don’t pitch on July 4th, right?

I found that being in public relations really isn't at all about the first word. It really revolves around the second.  "Relations" is the key. The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as, unless some kid takes off his pinkie with an M-80 (which will happen), not much local happens. Having been on the other side for 17 years, I can't disagree more. No one likes working on the holiday. Whether you are waiting tables, selling retail or sitting in the newsroom, everyone... ⇢ read more

Ambassadors, Avengers and Advocates: How to Rally the Troops to Support Your Mission

  With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad of messaging out there. Three such groups, ambassadors, avengers and advocates, can be an instrumental part of organization’s comprehensive communication plan. Ambassadors Ambassadors are folks who are tied into your community. They tend to be influencers who are willing and able to help spread the word about your organization at events and... ⇢ read more

The Big Bad Wolf: When Mother Nature Strikes

As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with me, although I am sure it had something to do with the fact my mom always made funny voices for the pigs and the wolf. The moral of the story rings true, especially in Oklahoma; better to work hard and be prepared than to be ill-prepared. During the spring months, we... ⇢ read more

Five tips for creating an online newsroom

According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week. What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases, company information and digital assets readily available, including: news releases; visual assets like photographs (including key leaders’ headshots in print-quality resolutions) and video; succinct information about products and services; biographies of key executives; media contacts, including cell phone numbers; financial statements. Smart PR professionals are now thinking about online newsrooms as... ⇢ read more

14th Annual PRCG Conference in Houston Gives Members a Passport to Creativity

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired the 50 members attending to consider new, innovative ways to add color and relevance to PR campaigns around the world. Here are some of my favorite highlights: Keynote speaker C.C. Chapman, author and marketer, presented “Finding Inspiration & Staying Relevant in Today’s Marketplace.” He had tons of tips, and some of... ⇢ read more