Posts Categorized: Public Relations Strategy

2022 PR and Marketing Trends

25 Marketing and PR Trends for 2022 Marketing and communications professionals continue to face change with emerging technologies, evolving communication channels and pandemic-wary consumers. These developments shape the way we engage with customers, employees, journalists and other stakeholders. We asked 25 professionals what they'll be watching for in 2022. Keep reading to learn their strategies for media relations, crisis communications, marketing, technology, advocacy and more. Media Relations Sharon Kreher of teamworks communication Personalized pitches to specific journalists and influencers are likely to reap greater rewards than general one-size-fits-all media distributions. Podcasts, bloggers, etc. are great opportunities to connect with specific audiences. Influencer marketing is now... ⇢ read more

Five ways to leverage data for public release in your 2022 communications campaigns

Discover Why Research For Public Release Should be Part of Every Brand's Communication Strategy. I wouldn’t dare simply take an informal study on this, so I talked to the experts. As you prepare 2022 marketing or communications plans, I urge you to ask your teams this question as well: “Is polling in your plans for 2022?” On my quest for good ideas to further 2022 planning initiatives, I recently spoke with Erica Parker, managing director at The Harris Poll. She helps lead one of the company’s custom insights and analytics function and works with many companies, organizations, institutions, associations and agencies to... ⇢ read more

4 PR Pros Share Secrets for Successful Influencer Marketing Campaigns

Influencer marketing is an effective form of marketing for both large and small brands. By tapping into an existing community of engaged followers, brands can generate exposure, gain credibility and see an increase in sales. Influencer marketing can be a viable tactic, but with millions of potential influencers it can be challenging to navigate your first campaign. We had four PR pros answer three questions on this topic. Check out their advice on strategy, measurement and more! Advice for Influencer Marketing   Jennifer Bisbee, APR of Bisbee and Company, Inc. #1 TYPES OF CAMPAIGNS The most successful influencer marketing campaigns are strategic, creative and engaging, and... ⇢ read more

Zoom Call Hacks from a PR Pro

As the daily question of whether to bring folks back into office is a real deal for employers…and employees continue to enjoy dressing “business on top and party on the bottom,” it looks like video conferences will be in play for some time. So whether you are in a standing weekly meeting with the boss, a new business pitch, or in a television interview, here are some reminders on things to focus on before you get in front of that computer camera. (I actually sent this email to a client this week.) We were fortunate enough to garner two stories around our lack... ⇢ read more

True Media Relations Regardless of the Current Climate

You may have noticed…the media landscape has definitely changed with the climate we are in- all over the country and world right now. Years ago, I had an article published on what true media relations means and that same narrative is still relevant with a little tweaking for our current time. It’s all about media relations and when I say “relations” I mean truly having a relationship with the media. It may sound obvious, but most of the time it is a one-way street --PR people asking (pitching) for the story and not really thinking about the person on the... ⇢ read more

Why Communicators Should Help Crisis Clients Move Toward Long-term Innovation

Last year, I wrote my guest blog for PRCG Powerlines about vulnerability as the “secret sauce” to effective crisis communications. To say that theory has been tested in 2020 by COVID-19 – and other crises/issues of this year -- is an understatement. I think there are many communications professionals who would agree that their clients were “forced into” a level of vulnerability they had never experienced before. I’d guess (and hope) that those who accepted their vulnerable state and communicated it with candor and authenticity did a long-term service to their brand and organization. But let’s face it, it’s “getting old” for... ⇢ read more

Livin’ La Vida – PRConsultants Group 2020 Conference Recap

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines PRConsultants Group has prided itself on geographic diversity, a PR pro in virtually every market, or as we like to say, “boots on the ground.” This year, I’m dubbing it “flip flops on the ground,” as 43 members ventured to beautiful San Juan, Puerto Rico, for our 21st annual conference, “Livin’ La Vida,” hosted by Puerto Rico member Bernardo Fiol-Costa of The Big Think Group. The night before the conference, PRCs Paul Larrabee, APR, of Corning Place Communications, and our conference host Bernardo, conducted a mentoring opportunity.... ⇢ read more

Nine PR Life Lessons from 2020 Best Picture Nominees

  This year’s Academy Awards frontrunners are speaking directly to communicators. Here are some top-line spoiler-free life hacks from each of this year’s Best Picture nominees, provided by Cookerly PR president and movie  reviewer  Stephen  Michael  Brown . Before the #Oscars get unveiled this Sunday, read the post here.     Stephen Michael Brown is president of Cookerly PR, an integrated communications firm based in Atlanta. He is also founder and chief film critic of Silver Screen Capture.  ... ⇢ read more

An Art Museum Without Walls

We just finished our group’s annual conference – this time in beautiful San Juan, Puerto Rico. We were privileged to experience the island’s warm hospitality, the beautiful city of Old San Juan and outstanding food! Among our opportunities to experience the culture that is uniquely Puerto Rico was a collaborative visit by a dozen of our members to the Museo de Art Contemporáneo de Puerto Rico (Museum of Contemporary Art – MAC). Truly, MAC is not what we might typically think of in terms of “museum.” Yes, they have an extensive collection of modern artistic expression by Puerto Rican artists along with... ⇢ read more

The biggest blind spot in crisis communications

Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important audiences in any crisis: the employees who work for the organization at the center of the incident. Why are employees so often overlooked? Maybe it’s because communicating with them is a routine matter at most organizations. Maybe it’s because employee communications lacks the glamor of media relations and executive communications. Or... ⇢ read more

Harold Burson was a PR Legend Who Shaped the Industry

Harold Burson, cofounder of global agency powerhouse Burson-Marsteller (now BCW) who died last Friday in Memphis, Tenn., was an icon in the public relations industry. He was 98, and still worked three days a week until late last year. Burson cofounded Burson-Marsteller in New York in 1953, and the agency grew to become a global force with a deep roster of international clients. A Memphis native, Burson attended the University of Mississippi, then joined the U.S. Army where he worked as a reporter for the American Forces Network, writing scripts for radio broadcasts on the Nuremberg trials, notably the proceedings against Hermann Göring.... ⇢ read more