Podcasting has exploded in the past decade, fueled by the portability of technology and its attraction to busy, on-the-go multitaskers. No matter your interest, there’s a podcast for that. Everything from politics, news and conspiracy theories to art, baking and self-care, there’s a topic for everyone.
Influencer Marketing Hub estimates there to be more than 2 million podcasts featuring more than 48 million episodes. Almost 60% of Americans listen to podcasts; 41% of the population listen to podcasts on a monthly basis. And podcast “consumers” are loyal, listening to an average of eight per week.
If your public relations strategy doesn’t already... ⇢ read more
Ensuring a company or its senior management remain top of mind involves creating and sharing thought-provoking ideas consistently over time. Building credibility -- or thought leadership -- is an important tactic that can be used to shift public opinion, improve a brand’s reputation or generate consumer demand and sell products.
We asked 10 PR professionals how they approach thought leadership. Keep reading to learn their strategies.
Thought Leadership Advice
Kris Naidl, APR of Laughlin Constable
#1 WHAT IS THOUGHT LEADERSHIP
Thought leadership is developing and leveraging someone's credibility by sharing their expertise, insight, advice and/or opinion and having others find it compelling or trust it.
#2... ⇢ read more
25 Marketing and PR Trends for 2022
Marketing and communications professionals continue to face change with emerging technologies, evolving communication channels and pandemic-wary consumers. These developments shape the way we engage with customers, employees, journalists and other stakeholders.
We asked 25 professionals what they'll be watching for in 2022. Keep reading to learn their strategies for media relations, crisis communications, marketing, technology, advocacy and more.
Media Relations
Sharon Kreher of teamworks communication
Personalized pitches to specific journalists and influencers are likely to reap greater rewards than general one-size-fits-all media distributions. Podcasts, bloggers, etc. are great opportunities to connect with specific audiences. Influencer marketing is now... ⇢ read more
Discover Why Research For Public Release Should be Part of Every Brand's Communication Strategy.
I wouldn’t dare simply take an informal study on this, so I talked to the experts. As you prepare 2022 marketing or communications plans, I urge you to ask your teams this question as well: “Is polling in your plans for 2022?”
On my quest for good ideas to further 2022 planning initiatives, I recently spoke with Erica Parker, managing director at The Harris Poll. She helps lead one of the company’s custom insights and analytics function and works with many companies, organizations, institutions, associations and agencies to... ⇢ read more
Influencer marketing is an effective form of marketing for both large and small brands. By tapping into an existing community of engaged followers, brands can generate exposure, gain credibility and see an increase in sales.
Influencer marketing can be a viable tactic, but with millions of potential influencers it can be challenging to navigate your first campaign. We had four PR pros answer three questions on this topic. Check out their advice on strategy, measurement and more!
Advice for Influencer Marketing
Jennifer Bisbee, APR of Bisbee and Company, Inc.
#1 TYPES OF CAMPAIGNS
The most successful influencer marketing campaigns are strategic, creative and engaging, and... ⇢ read more
As the daily question of whether to bring folks back into office is a real deal for employers…and employees continue to enjoy dressing “business on top and party on the bottom,” it looks like video conferences will be in play for some time.
So whether you are in a standing weekly meeting with the boss, a new business pitch, or in a television interview, here are some reminders on things to focus on before you get in front of that computer camera.
(I actually sent this email to a client this week.)
We were fortunate enough to garner two stories around our lack... ⇢ read more
You may have noticed…the media landscape has definitely changed with the climate we are in- all over the country and world right now. Years ago, I had an article published on what true media relations means and that same narrative is still relevant with a little tweaking for our current time. It’s all about media relations and when I say “relations” I mean truly having a relationship with the media. It may sound obvious, but most of the time it is a one-way street --PR people asking (pitching) for the story and not really thinking about the person on the... ⇢ read more
Last year, I wrote my guest blog for PRCG Powerlines about vulnerability as the “secret sauce” to effective crisis communications. To say that theory has been tested in 2020 by COVID-19 – and other crises/issues of this year -- is an understatement.
I think there are many communications professionals who would agree that their clients were “forced into” a level of vulnerability they had never experienced before. I’d guess (and hope) that those who accepted their vulnerable state and communicated it with candor and authenticity did a long-term service to their brand and organization.
But let’s face it, it’s “getting old” for... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines
PRConsultants Group has prided itself on geographic diversity, a PR pro in virtually every market, or as we like to say, “boots on the ground.” This year, I’m dubbing it “flip flops on the ground,” as 43 members ventured to beautiful San Juan, Puerto Rico, for our 21st annual conference, “Livin’ La Vida,” hosted by Puerto Rico member Bernardo Fiol-Costa of The Big Think Group.
The night before the conference, PRCs Paul Larrabee, APR, of Corning Place Communications, and our conference host Bernardo, conducted a mentoring opportunity.... ⇢ read more
This year’s Academy Awards frontrunners are speaking directly to communicators. Here are some top-line spoiler-free life hacks from each of this year’s Best Picture nominees, provided by Cookerly PR president and movie reviewer Stephen Michael Brown . Before the #Oscars get unveiled this Sunday, read the post here.
Stephen Michael Brown is president of Cookerly PR, an integrated communications firm based in Atlanta. He is also founder and chief film critic of Silver Screen Capture.
... ⇢ read more
We just finished our group’s annual conference – this time in beautiful San Juan, Puerto Rico. We were privileged to experience the island’s warm hospitality, the beautiful city of Old San Juan and outstanding food!
Among our opportunities to experience the culture that is uniquely Puerto Rico was a collaborative visit by a dozen of our members to the Museo de Art Contemporáneo de Puerto Rico (Museum of Contemporary Art – MAC).
Truly, MAC is not what we might typically think of in terms of “museum.” Yes, they have an extensive collection of modern artistic expression by Puerto Rican artists along with... ⇢ read more
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