Influencer marketing is an effective form of marketing for both large and small brands. By tapping into an existing community of engaged followers, brands can generate exposure, gain credibility and see an increase in sales.
Influencer marketing can be a viable tactic, but with millions of potential influencers it can be challenging to navigate your first campaign. We had four PR pros answer three questions on this topic. Check out their advice on strategy, measurement and more!
Advice for Influencer Marketing
Jennifer Bisbee, APR of Bisbee and Company, Inc.
#1 TYPES OF CAMPAIGNS
The most successful influencer marketing campaigns are strategic, creative and engaging, and... ⇢ read more
As the daily question of whether to bring folks back into office is a real deal for employers…and employees continue to enjoy dressing “business on top and party on the bottom,” it looks like video conferences will be in play for some time.
So whether you are in a standing weekly meeting with the boss, a new business pitch, or in a television interview, here are some reminders on things to focus on before you get in front of that computer camera.
(I actually sent this email to a client this week.)
We were fortunate enough to garner two stories around our lack... ⇢ read more
You may have noticed…the media landscape has definitely changed with the climate we are in- all over the country and world right now. Years ago, I had an article published on what true media relations means and that same narrative is still relevant with a little tweaking for our current time. It’s all about media relations and when I say “relations” I mean truly having a relationship with the media. It may sound obvious, but most of the time it is a one-way street --PR people asking (pitching) for the story and not really thinking about the person on the... ⇢ read more
Last year, I wrote my guest blog for PRCG Powerlines about vulnerability as the “secret sauce” to effective crisis communications. To say that theory has been tested in 2020 by COVID-19 – and other crises/issues of this year -- is an understatement.
I think there are many communications professionals who would agree that their clients were “forced into” a level of vulnerability they had never experienced before. I’d guess (and hope) that those who accepted their vulnerable state and communicated it with candor and authenticity did a long-term service to their brand and organization.
But let’s face it, it’s “getting old” for... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines
PRConsultants Group has prided itself on geographic diversity, a PR pro in virtually every market, or as we like to say, “boots on the ground.” This year, I’m dubbing it “flip flops on the ground,” as 43 members ventured to beautiful San Juan, Puerto Rico, for our 21st annual conference, “Livin’ La Vida,” hosted by Puerto Rico member Bernardo Fiol-Costa of The Big Think Group.
The night before the conference, PRCs Paul Larrabee, APR, of Corning Place Communications, and our conference host Bernardo, conducted a mentoring opportunity.... ⇢ read more
This year’s Academy Awards frontrunners are speaking directly to communicators. Here are some top-line spoiler-free life hacks from each of this year’s Best Picture nominees, provided by Cookerly PR president and movie reviewer Stephen Michael Brown . Before the #Oscars get unveiled this Sunday, read the post here.
Stephen Michael Brown is president of Cookerly PR, an integrated communications firm based in Atlanta. He is also founder and chief film critic of Silver Screen Capture.
... ⇢ read more
We just finished our group’s annual conference – this time in beautiful San Juan, Puerto Rico. We were privileged to experience the island’s warm hospitality, the beautiful city of Old San Juan and outstanding food!
Among our opportunities to experience the culture that is uniquely Puerto Rico was a collaborative visit by a dozen of our members to the Museo de Art Contemporáneo de Puerto Rico (Museum of Contemporary Art – MAC).
Truly, MAC is not what we might typically think of in terms of “museum.” Yes, they have an extensive collection of modern artistic expression by Puerto Rican artists along with... ⇢ read more
Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important audiences in any crisis: the employees who work for the organization at the center of the incident.
Why are employees so often overlooked? Maybe it’s because communicating with them is a routine matter at most organizations. Maybe it’s because employee communications lacks the glamor of media relations and executive communications. Or... ⇢ read more
Harold Burson, cofounder of global agency powerhouse Burson-Marsteller (now BCW) who died last Friday in Memphis, Tenn., was an icon in the public relations industry.
He was 98, and still worked three days a week until late last year.
Burson cofounded Burson-Marsteller in New York in 1953, and the agency grew to become a global force with a deep roster of international clients.
A Memphis native, Burson attended the University of Mississippi, then joined the U.S. Army where he worked as a reporter for the American Forces Network, writing scripts for radio broadcasts on the Nuremberg trials, notably the proceedings against Hermann Göring.... ⇢ read more
“When I was young, I was called a rugged individualist. When I was in my fifties, I was considered eccentric. Here I am doing and saying the same things I did then, and I’m labeled senile.” - George Burns
“We’re taking the world’s greatest success – longevity – and making it our worst consequence. When you refer to an aging class as ‘the other’, you are not going to treat them well.” - Joseph Coughlin, PhD, founder and director of the AgeLab at MIT
“We are the people our parents warned us about” – Jimmy Buffett
Last month, as this greying Boomer got... ⇢ read more
As reputation keepers, much jargon continually tries to make its way into our vocabulary and play deck. Some of it’s for a season, but some stand the test of time and become best practices. Being authentic is one of the latter.
Merriam-Webster defines authentic as “true to one’s own personality, spirit or character.” Also, “not false or imitation; REAL.” When thinking of how this applies to brands, organizations, communications strategy and the real life of companies and their people (both internal and external audiences), this word among all others is a moral compass for distinguishing the good from the great.
At the... ⇢ read more